Everyone is talking about having a personal brand. You have one whether you know it or not. Are you deciding what that brand is or does everyone else? Don't let the idea of your brand scare you. The truth is that if you can make a sandwich, you can build a personal brand.
This session makes defining your personal brand easy. What's the value that you bring to the table? What makes you special? Communicate your value in a way that attracts the right opportunities and repels the wrong ones.
At Way Solutions, we believe there is a better way to work! In Brand Your Sandwich, we explore how to pull together your story in a way that is compelling and points straight to the value that drives opportunity. Get intentional about your value and the world will follow.
Your Instructor
Jennifer explains how work ACTUALLY works— not just how it’s supposed to work. The signal starts with you. You teach people how to think about what you do and what you've done.
That has EVERYthing to do with what kind of role you will attract and how much you'll be paid. Stop underselling yourself without over inflating what you've done. Make your resume and LinkedIn profile work harder for you.
As a national speaker and consultant on hiring, developing top talent, and building personal career management strategies, her passion is highlighting people’s unique skills and abilities so they can express those skills through their work.
She is the founder of Way Solutions, an HR consulting firm that connects retention strategies with personal career management. Her clients include CareerBuilder, Nissan, Disney, Microsoft, HCA, and many more. Jennifer frequently speaks, blogs and consults on behalf of CareerBuilder. She authored several of their learning solutions and often facilitates workshops on their behalf.
Jennifer's book, Caffeinate Your Career, is a collection of career management micro actions you can finish before your morning coffee ritual. You can purchase it at www.caffeinateyourcareer.com.